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Kennel Press vs Good Dog

Kennel Press vs Good Dog for dog breeders

Good Dog is a marketplace where screened breeders reach buyers. It is not a website builder, so this is less a head-to-head than a question of where buyers find you. If you are looking for a Good Dog alternative, or wondering whether you need both, here is the difference.

Checked October 12, 2026. Facts about Good Dog come from its own public pages, listed under Sources. Kennel Press is our product, so weigh this page accordingly.

Who Good Dog suits

Good Dog suits breeders who pass its screening and want to reach buyers through a vetted marketplace, with its education, sample contracts and support.

Kennel Press and Good Dog, side by side

As of October 12, 2026. Prices are in US dollars as each company lists them, and change; confirm on Good Dog’s site before you decide.
FeatureKennel PressGood Dog
Dog profilesBuilt in, with photos, registered name and titles. Free: 5 profiles; Pro: unlimited profilesA breeder profile on the marketplace; separate pages per animal not described
Litter pagesBuilt in: planned, expected or born, with puppy availability. Free: 1 active litter; Pro: unlimited active littersNot stated
PedigreesBuilt in, up to 5 generations, filled in from your own dogs’ pagesNot stated
Health resultsBuilt in: tests and results on each dog’s page, with document linksHealth testing badges for each parent, based on verifiable results
InquiriesBuilt in: an inquiry form on every site, sent to your emailBreeders connect with interested applicants through the marketplace
Species-aware pagesBuilt for dog and cat breeders; page words and addresses follow the species (/dogs, /cats)Dogs only
Pricing modelFree: $0; Pro: $39 a month or $390 a year. Optional done-for-you setup: $149 onceFree to join; Good Dog deducts 6.5% after a successful puppy placement
Templates8 templates designed for breeding programs, each with its own palettes. Free: 4 templates; Pro: every templateNot stated
Your own domainOn Pro. Free sites use an address on breedsites.comNot stated
SEO foundationOn every plan, never paywalled: page titles, descriptions, canonical addresses, a sitemap and structured dataNot stated

Where Kennel Press differs

  • A Kennel Press site is yours, on your own address, with your dogs, litters and story presented the way you choose.
  • Kennel Press gives your kennel its own website, while Good Dog presents breeders together in a screened marketplace.
  • Kennel Press has no screening step before you build; accounts are verified before a site can publish.

Where Good Dog may be a better fit

  • You want buyers to find you through a marketplace that screens breeders.
  • You value the marketplace’s education, sample contracts and support.
  • You would rather not run a website at all.

Questions

Is Good Dog a website builder?

No. Good Dog is a marketplace with breeder profiles. Kennel Press builds your own website, and the two can be used together if both roles fit your program.

Do I need my own website if I am on Good Dog?

Not necessarily. A dedicated site gives your kennel its own address and room for every dog and litter; a Good Dog profile places it in a screened marketplace. Use either or both according to how you want buyers to find you.

How does Good Dog pricing compare with Kennel Press?

Good Dog says it is free to join and deducts a fee after a successful placement. Kennel Press prices the website itself by plan; compare both models with how you expect buyers to find you.

Choose what fits your program

The right choice depends on the work you want the tool to do. Kennel Press focuses on a breeder website that is quick to keep current. Good Dog may fit better for the needs listed above. Compare the workflow, ongoing cost and features you will actually use.

Sources

  1. Good Dog home
  2. Good Dog: join as a breeder
  3. Good Dog standards and screening

Read on October 12, 2026. Where Good Dog’s pages did not say, the table says Not stated rather than guess. Something out of date? Tell us at support@kennelpress.com.

See Kennel Press for yourself

Browse the templates on real demo sites, or start a free site and publish when it’s ready.

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