The Kennel Press blog
Off the Press.
Straight answers for breeders on what a program costs and earns, the contracts it runs on, and how buyers find you. Written by a breeder who builds software for breeders.
How Much Do Dog Breeders Actually Make: The Real Numbers
Most articles on what dog breeders make are written by people who never raised a litter. Here is the honest breakdown of startup and per-litter costs.
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Websites and searchCustom Breeder Website in Texas: What $2,000 to $8,000 Actually Buys
A custom breeder website in Texas runs $2,000 to $8,000. Here is the breakdown of what each tier includes and what most breeders actually need.
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ContractsBreeder Contract Template: 8 Things Every Version Needs
Most breeder contract templates skip the clauses that actually prevent disputes. Here are the eight sections every version needs, and how to fill each one.
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Running a programHealth Testing for Dog Breeders: OFA, Embark, and What Buyers Actually Want to See
Health testing is the biggest trust signal serious buyers look for, and the most common gap in new programs. Here is what to test and which panels matter.
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ContractsBreeding Rights Contracts: When to Sell Them, When to Withhold Them, and How to Document Them
Breeding rights are the clause most breeders get wrong twice: by selling them too easily, or by withholding them without saying what that means.
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ContractsGuardian Home Agreements: What to Include and What Goes Wrong
Guardian home placements look great until the first retrieval, when they can turn into a Facebook lawsuit. Here is what the agreement must spell out.
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ContractsCo-Ownership Agreements for Dogs: How to Structure Shared Ownership
Dog co-ownership only works in writing. The clauses that prevent disputes, real breeder examples, and how to set up an agreement that protects both sides.
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ContractsPuppy Deposit Agreements: What Breeders Need Before Taking Money
Most breeders take a deposit long before they write down what it secures. Then a buyer ghosts. Here is what a puppy deposit agreement needs to hold up.
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ContractsWhat Goes in a Stud Service Agreement: The Clauses That Actually Matter
Handshake stud deals end in arguments over missed breedings, unpaid fees and puppy back claims nobody wrote down. Here is what the agreement must cover.
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ContractsWhat Goes in a Puppy Sales Contract: The Clauses That Actually Matter
Most breeders run on a contract they downloaded from someone else years ago. Here is what actually belongs in a puppy sales contract, and what is missing.
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Websites and searchBest Website Builders for Dog Breeders in 2026, Compared
Wix, Squarespace, WordPress, Shopify, BetterBreeder, PowerBreeder, Kennel Press and custom builds, compared by a breeder for pedigrees, litters and price.
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Websites and searchDog Breeder SEO: The Fixes That Moved 3 Real Kennels From Page 3 to Page 1
SEO for dog breeders that works: three real kennels, the exact fixes that moved them from page 3 to page 1, and a plan you can run this weekend.
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Websites and searchDog Breeder Website Cost in 2026: Real Prices, $0 to $12,500
Real 2026 prices from a developer who builds them: DIY $0 to $200, templates $300 to $1,500, custom $3,500 to $12,500+. What you actually get at each tier.
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Websites and searchHow to Build a Dog Breeder Website (Step by Step Guide)
Generic builders work for bakeries, not breeders. The pages, technical choices and buyer checks a dog breeder website needs, and three ways to build it.
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Websites and search5 Things Your Breeder Website Needs to Sell
Most breeder websites are actively losing sales. Here's what buyers actually look for before they send that first message, and how to fix each one.
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Make your program seen
Your dogs are worth showing off.
Give your breeding program a website that looks the part. Choose a design, make it yours, and publish when you’re ready.