Kennel Press Off the Press
Dusty Mumphrey
Posts by Dusty Mumphrey
Finding a breederHow to Tell Whether a Cat Breeder Is Legitimate
A registry badge and polished website are not enough. Learn how to verify a cat breeder's identity, cats, health testing, contract and kitten.
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Websites and searchDog Breeder Website Templates: 8 Layouts That Work for Real Breeding Programs
Compare eight real dog breeder website templates for photos, dog profiles, litters, health testing, pedigrees, mobile navigation and inquiries.
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Websites and searchBreeder Website Trust Signals: What Careful Puppy Buyers Check
What makes a dog breeder website trustworthy: the health tests, pedigrees, location, contract and testimonials careful buyers check, and how to show each one.
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Running a programHow to Start a Cattery: Registration, Website, Records and Your First Litter
Starting a cattery takes more than a registered name. Build the health plan, records, website, contracts and support your first litter needs.
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Running a programFirst Litter Checklist: What I Wish I'd Known Before My First Whelping
A first-litter checklist a working breeder actually uses. From the whelping box build to the day they go home, in order, with the gear that matters.
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Running a programBreeder Operations Checklist: What a Real Breeding Program Runs On
The checklist a breeder uses to keep a program from leaking deposits, missing vet dates, and losing buyers. Steal the whole thing.
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Websites and searchCustom Breeder Website in Texas: What $2,000 to $8,000 Actually Buys
A custom breeder website in Texas runs $2,000 to $8,000. Here is the breakdown of what each tier includes and what most breeders actually need.
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Websites and searchHow to Sell Animals Online Without Marketplace Fees
Marketplaces take a cut or keep the buyer relationship. Here is what it costs to sell direct, and the stack of tools that makes it work.
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Running a programHow to Set Up a Puppy Waitlist Without Losing Buyers
The waitlist starts long before the deposit. Here is the five-step setup that keeps buyers warm from first contact to go-home day.
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ContractsBreeder Contract Template: 8 Things Every Version Needs
Most breeder contract templates skip the clauses that actually prevent disputes. Here are the eight sections every version needs, and how to fill each one.
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Running a programPlacing Retired Breeding Animals: How to Do It Right
Retiring a breeding animal is one of the hardest, least discussed decisions in this work. Here is how to think about the timing and how to place them well.
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Running a programPricing Your Puppies: The Math Most Breeders Get Wrong
Most breeders price puppies off what everyone else in their area charges. That is the wrong math. Here is how to actually set prices that hold up.
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Running a programHealth Testing for Dog Breeders: OFA, Embark, and What Buyers Actually Want to See
Health testing is the biggest trust signal serious buyers look for, and the most common gap in new programs. Here is what to test and which panels matter.
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Running a programThe Buyer Application: What to Ask Before You Accept a Deposit
The buyer application is the document most breeders skip and the one that prevents most placement problems. Here is what a real application asks, and why.
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ContractsBreeding Rights Contracts: When to Sell Them, When to Withhold Them, and How to Document Them
Breeding rights are the clause most breeders get wrong twice: by selling them too easily, or by withholding them without saying what that means.
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ContractsGuardian Home Agreements: What to Include and What Goes Wrong
Guardian home placements look great until the first retrieval, when they can turn into a Facebook lawsuit. Here is what the agreement must spell out.
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Finding a breederWhat to Ask a Dog Breeder Before You Buy: A Buyer's Guide
The questions you ask before you buy separate a great placement from a fifteen-year regret. Here is what to ask and what good answers sound like.
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ContractsCo-Ownership Agreements for Dogs: How to Structure Shared Ownership
Dog co-ownership only works in writing. The clauses that prevent disputes, real breeder examples, and how to set up an agreement that protects both sides.
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ContractsPuppy Deposit Agreements: What Breeders Need Before Taking Money
Most breeders take a deposit long before they write down what it secures. Then a buyer ghosts. Here is what a puppy deposit agreement needs to hold up.
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Finding a breederHow to Spot a Reputable Breeder: What Actually Matters Across Species
Most guides to finding a reputable breeder give a vague checklist that does not filter the bad ones. Here is what actually separates a working program.
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ContractsWhat Goes in a Stud Service Agreement: The Clauses That Actually Matter
Handshake stud deals end in arguments over missed breedings, unpaid fees and puppy back claims nobody wrote down. Here is what the agreement must cover.
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Running a programHow Much Do Dog Breeders Actually Make: The Real Numbers
Most articles on what dog breeders make are written by people who never raised a litter. Here is the honest breakdown of startup and per-litter costs.
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ContractsWhat Goes in a Puppy Sales Contract: The Clauses That Actually Matter
Most breeders run on a contract they downloaded from someone else years ago. Here is what actually belongs in a puppy sales contract, and what is missing.
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Running a programThe Waitlist Problem: Why Most Breeders Lose Buyers Between Deposit and Pickup
The deposit cleared and the litter is healthy, so why is your buyer asking for a refund? The gap between deposit and pickup is where most sales quietly die.
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Websites and searchWhat Buyers Look at Before They Message You
The sale does not start when someone messages you. It starts ten minutes earlier, when a stranger is Googling your kennel name and quietly sizing you up.
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Running a programPuppy Waitlist Software: What Breeders Need, and the Options Compared
What a puppy waitlist tool has to do, and how HoneyBook, Dubsado, Notion, breeder software and a plain spreadsheet compare for a breeding program.
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Websites and searchBest Website Builders for Dog Breeders in 2026, Compared
Wix, Squarespace, WordPress, Shopify, BetterBreeder, PowerBreeder, Kennel Press and custom builds, compared by a breeder for pedigrees, litters and price.
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Running a programBest Kennel Management Software for Dog Breeders in 2026, Compared
BreederBuddy, BreederCloudPro, PowerBreeder, The Breeder's Standard and others compared for records, pedigrees, buyers and price, and where a website fits.
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Websites and searchDog Breeder SEO: A Practical Guide to Helping Buyers Find Your Website
A practical dog breeder SEO guide to page titles, buyer-focused content, internal links, local eligibility and technical checks, with three real case studies.
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Websites and searchHow to Sell Puppies Online Without Relying on Facebook
Every option for selling puppies online: AKC Marketplace, Good Dog, your own website, and more. Honest pros and cons from a breeder who builds the tools.
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Websites and searchDog Breeder Website Cost in 2026: Real Prices, $0 to $12,500
Real 2026 prices from a developer who builds them: DIY $0 to $200, templates $300 to $1,500, custom $3,500 to $12,500+. What you actually get at each tier.
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Websites and searchHow to Build a Dog Breeder Website (Step by Step Guide)
Generic builders work for bakeries, not breeders. The pages, technical choices and buyer checks a dog breeder website needs, and three ways to build it.
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Websites and searchSelling Animals Online: What I Learned
I built my own store to sell crested geckos instead of leaning on marketplaces and Facebook. Here are four things I learned the hard way about selling online.
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Websites and searchWhat Makes Buyers Trust Your Program
Serious buyers research before they reach out. Breeders who can show health records, lineage, and full history for every animal give them a reason to trust.
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Running a programWhy I Ditched Spreadsheets for Breeding
I tracked every pairing, clutch, and lineage record in a spreadsheet for years. It worked until my collection passed 20 animals and the whole thing broke.
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Websites and search5 Things Your Breeder Website Needs to Sell
Most breeder websites are actively losing sales. Here's what buyers actually look for before they send that first message, and how to fix each one.
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